
In der Kürze liegt die Würze - Pflichtlektüre für jedermann. Keine Uberflutung mehr mit Informationen, alles auf den Punkt bringen und dafür mehr erreichen. Besonders geeignet für redselige Personen, Manager und Vertriebsmenschen.
Concise summary of major points of rhetoric - If you are new to rhetorical theory and practise, this is the right book to start off. It demonstrates how to condensate your thoughts to 30 seconds messages that persuade the audience of your objective, whatever it be.The first six chapters introduce the key issues of effective communications, from defining your objective over preparing for your audience to finishing with a call for action, while the remaining five chapters focus on the application of the 30 seconds pitch in various situations like speeches, meetings, memos and the like.Short summaries at the end of each chapter reduce its content to 30 seconds - the perfect example.More advanced readers might turn to Barbara Minto s Pyramid Principle which adds logical structure to your thoughts and work.
Improve dramatically your ability to communicate with others - You have heard many times that you only have less than one minute to communicate your key point to your audience... and this is true. This book will guide you in how to structure your ideas in order to communicate it in a very powerful way, no matter if you are talking about businesses, family, community issues, etc.The book is very concise and you will read it during a short flight or in a couple of nights, but you will keep it on your briefcase for future references
The Best Quick Communication Technique I Know - About 12 years ago, the CEO told me that if someone can t sell an idea in 6 sentences and 30 seconds, it s because he hasn t thought it through enough. After reading this book, I understand exactly what he meant. I have been usually this technique for the last 12 year since I read the hardcover version. Read it and you ll understand too.
UNFORGETABLE - IT IS THE BEST BOOK I HAVE EVER READ IN MY WHOLE LIFE!(NOT THAT I HAVE READ A LOT OF BOOKS !!!!!1) I HAVE REED IT 5 TIMES AND I STILL LEARN NEW AND INTERESTING THINGS THAT HELP ME COMMUNICATE EVEN BETTER!